“You have to embrace UGC to increase your chances of acquiring millennial consumers.” Dimitrios Curtesis, CEO of Goodvidio, said, "UGC sticks like a magnet to millennials. They have more trust in UGC than mainstream media because they think it's more authentic. You have to put UGC in the center," he said. He also said, “We need to work with Instagram influencers (influencers) to create interest in the site. When you visit a page, you use UGC in reviews to tell the story of the product. I appreciate it," he added. 3. Create and share videos. "You need to create videos that will move your followers," says Allison Maguire, Marketing Director at Paper.

You have to get the reaction you want. As you can see from Snapchat and Vimeo, millennials prefer short and immersive videos." "Millennials prefer authentic product videos that tell us how other shoppers mobile number list are actually using a product," Curtesis says. Millennials are more than 1.5 times more likely to watch a video before deciding whether a product is worth buying. /3 are influenced by a product video to buy a product," he said. "Also, consumers are more interested in videos like how-to's and unboxings they've created than polished videos from brands," he says.

"We need to add this content to product detail pages beforehand to drive purchases and make the experience more real. "We observed a 37% increase in conversion rates on e-commerce sites that introduced video." 4. Use Social Media “Millennials spend a lot of time on Instagram, Snapchat and YouTube,” says Mike Satterfield, Creative Director of the Satterfield Group. Creating content that gives value and creates a 'call to action' is very important." “Millennials are the first ‘digital first’ generation,” Spivey said. "When looking for information or opinions about a product to buy, the probability of using social channels such as Facebook and Twitter is nearly three times higher than that of the previous generation.