Note This type of trial is created by HubSpot and is found in the Enterprise version of its Marketing Hub and CMS Hub products. While A/B testing has been around for years it has 3 problems that HubSpot's machine learning team sought to solve. Here are the 3 problems of A/B testing You must or at least should wait for a minimum sample size before manually selecting the winner for each test. During the trial period half of site visitors view the page with the least effective variation.

You should limit yourself to trying only two variations at a time. With HubSpot's adaptive testing those 3 problems are solved You no longer have to wait for a sufficient Whatsapp Mobile Number List sample size before manually selecting a winner for each test. During the trial period fewer visitors will see the less effective version of a page as traffic is automatically routed to the better performing variations. You are not limited to trying only two variations at a time.

If you have the Enterprise version of the HubSpot Marketing Hub or CMS Hub products take advantage of this great tool. Of course HubSpot isn't the only tool for A/B testing. Here is a list of other options Google Optimize Nelio A/B Testing Split Hero Optimizely vwo. The most important thing is that you know that you cannot stay with a single version since you may be losing a lot.